Brand Identity and Stationary

The 3rdness

Branding and stationary design. The 3rdness serves as a container into which streams of ideas and thoughts, via online forum or brainstorming, flows. It also provides a physical space where events and exhibitions are facilitated.

 

第三總部品牌概念著眼刺激台灣青年的創意思考,從最貼近自己的群聚族群到非相關的人事物,因為有了交集,而產生了創意。總部可說是一個無形的容器,而匯流而成的想法則是其內容物。藉由網路空間的討論,匯集想法,每個人因為所長各異而教學相長。第三總部也提供實體空間做為活動或展場用地,自然而然的跳出網路社群的模式。

 

Highlights

Client: Davis Chen

Category: Logo

White Wood Café

White Wood House is a bakery and café selling breads, cakes and other pastries, located in many cities in Taiwan. This rebranding project involves changes to brand’s logo, signage and also the shop front.

 

白木屋形象再造計畫,品牌當初想改造傳統糕點形象,往年輕化的咖啡與輕食餐廳經營,專案簡化了Logo外,也依照相同模式規劃一系列的icon:熱食/麵包/糕點/咖啡,讓空間中每一區的視覺更清爽,來吸引年輕族群顧客消費。

 

Highlights

Client: White Wood House

Category: Logo

Ashan Fruit Shop

Taiwan is known by many as the “Kingdom of Fruit.” The subtropical island-nation produces fruit all year round. Ashan is a fruit shop owner from Keelung, after his retirement, his son would like to make the shop identity which named after his father’s nickname.

 

來自基隆的“阿山果行”,以第一代老闆的小名“阿山”為名,早期於市場座販售批發,退休後讓第二代來接手,年輕一輩想調整形象,並做一系列包裝上的改造。Logo透過鮮明的黃色與秀氣的字型,跳出傳統果行常見的厚重形式,整體外形為一顆“蘋果”,除了讓果行的識別度一目瞭然外,持續散發的年輕感在品牌後續延伸上也較容易發揮。

 

Highlights

Client: Ashan Fruit Shop

Category: Logo

Link: Brand guidelines

Wayne’s Boston

Wayne and Chloe own a Boston characteristic style of restaurant and serve authentic dishes. They wanted merge Boston local landmarks into logo which one could tell at a glance. Branding from basic business card to stationery, color palette, restaurant menu. The menu incorporates the feel of a local newspaper with an original idea of the owner.

 

姐弟兩人留學回過後合資餐飲,兩人想以旅遊為概念,更有野心想發展未來分店,模式以美國城市之旅展開,第一家落腳波士頓,並想以當地捷運常見地鐵報作為菜單的造型,主打當地最有名的美式龍蝦牛排與受歡迎的小酒吧。

 

Highlights

Client: Wayne’s Boston

Category: Logo/ Stationary