Taiwan Night Market
Taiwan night markets are very popular among local population as well as tourists. This game “夜市人蔘” was designed to take advantage of this popularity to use as the overall theme in a fun and informative game card format. The game is easy to carry and easy to play.
《夜市人蔘》於2018年4/16日正式公佈於嘖嘖募資平台，獲得各國朋友響應，首日達標，最終以1470％成功結束專案募資，目前已售出超過1萬套， 期間不少社群平台的介紹與關注（Everyday Object、MOT明日誌、Taipei Times 、大人物、Sense、Circle）。透過旅客來台必去的重點”夜市仔”，將大家最愛的街頭料理與夜市小吃解構重整，包裝成一系列兼具娛樂性且保存無期限的”文化餐盒”。
Highlights
Category: Illustration / Packaging / Project execution
Game Design: Alban COUEFFE
Team: Vicky Lee(PM) & Sid Huang(Marcom) & Elvis Kuo(App development)
On-line Shop: www.yesginseng.com
Crowdfunding Page: Zeczec
Good Design Award 2018
GDA Review: “Visiting the night market and eating delicious food is a must for all visitors to Taiwan. Through beautiful illustrations, textual descriptions, and logical yet interesting process design, this board game introduces people to the various types of night market, and also various things about the lives of ordinary Taiwanese by playing the game. It is another really good way to market Taiwan.”
獲得當年度的日本好設計獎，評審表示：「逛夜市、吃美食是所有造訪台灣的遊客必做之事，透過精美的插圖、文字敘述的內容、邏輯不失趣味的過程設計，以桌遊形式帶領人們從遊戲中認識夜市，同時也了解台灣常民生活事務的種種，果真是另一種行銷台灣的好方法。」
Other
Good Design Award：www.g-mark.org/award/describe/47055?token=Kmw2kXRU1Q
Everyday Object：www.everydayobject.us/2018/05/11/yes-ginseng
大人物：www.damanwoo.com/node/91573
Taipei Times： www.taipeitimes.com/News/taiwan/archives/2018/05/27/2003693817
youtuber 開箱：www.youtube.com/watch?v=F6PFO5dNhTc
ZA SHARE Education Fair
ZA SHARE is a diversified platform that accommodates every character, every personality, and freely shows varied appearances in different stages of life.They has turned into a platform for learning and creating in order to help different people live their own lives and support everyone to achieve a wonderful life!
《夜市人蔘》的目標客群主要是親子家庭、在台學華語人士、海外華語家庭、旅外學生。因此，專案參加了 2019 年雜學校 ZA SHARE 舉辦的教育創新博覽會，提供更多教育工作者、家長、產業人才以及更多的大眾的學習中不同的需求外，這次參加雜學校教育展，回饋踴躍，也很榮幸獲選為“2019 雜學校人氣 MVP”十大人氣參展單位。
Hightlights
Team: Vicky Lee & Alban COUEFFE
Event Info: www.2019.zashare.org
